One product. Eight legendary pitches.
We wrote our landing page eight ways, each in the style of a legendary ad man. Every visitor to our home page gets one at random. Read them all, then vote for the one that would have sold you.
CarsonBot Classic
The house style. Plain-spoken, warm paper, no games.
“You wake up to booked appointments, not a pile of missed inquiries.”
Claude Hopkins
Claude C. Hopkins. Reason-why newsprint, tested claims, a free sample.
“How Busy Offices Now Book Paying Appointments While They Sleep”
Dan Kennedy
Dan Kennedy. A blunt Courier letter with profit math and no pleasantries.
“One Unanswered Late-Night Inquiry Costs You More Than a Year of This Software. Do the Math.”
Frank Kern
Frank Kern. A casual letter that teaches the whole system before the pitch.
“How To Wake Up To Qualified Appointments Already On Your Calendar (Booked While You Slept)”
Russell Brunson
Russell Brunson. Hook, story, offer, and a stack you scroll through.
“What If Tonight's 9PM Inquiry Woke Up As A Booked Appointment On Your Calendar?”
David Ogilvy
David Ogilvy. An ivory magazine page and thirteen points of fact.
“At 3:07 a.m., your website asked four questions and booked an appointment on your calendar. You were asleep.”
Gary Halbert
Gary Halbert. A typewritten letter on a yellow legal pad, from a friend.
“You're Sitting On A Stadium Full Of Starving Leads. Here's How To Book The Hungry Ones While You Sleep.”
John Carlton
John Carlton. Gonzo hooks, brutal rules, and Operation Money-Suck.
“Your Best Lead of the Month Just Hired Somebody Else. The Robot That Would've Booked Them for You Costs $0.”